INFLUENCER MARKETING

We run campaigns across YouTube, TikTok, Instagram, and X, with primary market coverage in North America (US, UK, Germany, France, Italy), the Middle East, and Southeast Asia, and extended reach into Japan and South Korea. Core formats include creator reviews and authentic experience content, scene-based short videos, TikTok branded challenge campaigns with UGC amplification, offline creator events and trade show activations, multi-platform content distribution, and integrated influencer plus PR campaigns. We focus on content that can be reused and built upon — not just one-time exposure.

There are four practical advantages. First, strategy and execution are handled by the same team, so there's no gap between what's planned and what gets done. Second, we bring established, market-tested creator networks across multiple regions, with real knowledge of local audience preferences and platform rules. Third, our in-house team manages all creator communication directly, which reduces coordination costs and minimizes risks like inflated data or missed deliverables. Fourth, five years of influencer matching experience means we can identify the right fit faster and with less trial and error on your budget.

Yes. Our standard model pairs native creator content with paid boosting. Creators produce authentic content that builds trust — suitable for product launches, brand seeding, and audience education. We then identify high-performing assets and amplify them through paid placements to extend reach and improve conversion efficiency. This approach reduces wasted spend and works with platform algorithms rather than against them.

We support full integration between influencer campaigns and global PR. This means coordinating vertical media and authoritative tech publications, securing endorsements from celebrities, industry experts, and brand advocates, activating university and high-income community channels, and linking online content with offline events. The goal is to move your brand from being seen to being trusted.

We are not a talent agency and we do not sign or retain any creators exclusively. Every recommendation is based on your brand positioning, target audience, campaign context, and budget — selected objectively from our resource pool. We don't push house creators to inflate our own margins.

Each project is staffed with a dedicated account manager as the primary point of contact, a strategy and planning team for content direction and creator structure, a creator and execution team for outreach, briefing, and delivery management, and a data and review team for performance tracking and post-campaign reporting. If your project includes brand full-funnel or global PR components, the relevant leads are brought in from the start.

KPIs are set based on platform, market, and objective. Common reference points are around $120 CPM on YouTube, $30 CPM on Instagram, and $10 CPM on TikTok. In practice, we track a broader set of indicators including impressions, engagement, click-through, conversion, content retention rate, and reuse value of creative assets. We don't optimize for CPM alone — a good-looking number that doesn't drive growth isn't useful.

We use a content matrix combined with paid amplification. Top-tier and mid-tier creators in the relevant vertical produce reviews and scene-based content in concentrated bursts. A TikTok challenge campaign encourages organic UGC spread. High-performing content is then pushed through paid placements to reach core buyer segments. PR is activated in parallel to build authoritative coverage. Together this creates a full loop from awareness to consideration to conversion.

We break it into three phases. In the pre-event window, typically one to two weeks out, we seed gift guide content and holiday-themed posts to build early visibility. During the peak period, creators release unboxing content, limited-time offers, and discount code posts in concentrated windows to drive conversion. After the event, we extend content life through year-in-review roundups and secondary UGC distribution. Offline events and media placements can be layered in where the brand moment calls for it.

We monitor TikTok and Instagram trends in real time, assess brand fit and risk, and move quickly to brief relevant creators or connect with original trend participants. Strong UGC is then repurposed into paid creative assets. The goal is not just to ride a trend but to convert it into reusable content that keeps working.

You submit your requirements covering target market, campaign goals, and budget. We complete the briefing within one to two business days, then deliver a customized proposal and execution timeline. Once confirmed, we assemble your dedicated project team and begin execution against agreed milestones. Most projects are ready to launch within one week.